PRIVACY POLICY

Last Updated: 15 October 2026

This Privacy Policy explains how AyuEasy collects, uses, stores, shares and protects personal information when users access or use our website, mobile application and related services.

AyuEasy operates a multi-vendor online marketplace offering Ayurvedic products, healthcare essentials and blood test booking services through partner laboratories, subject to availability and serviceable areas.

By using our platform, users acknowledge that their personal information may be processed as described in this policy, subject to applicable consent requirements and Indian law.

1. Business Information

Business Name: AyuEasy
Business Address: Plot No. 67, Flake Layout, Near Friends Colony, Katol Road, Nagpur – 440013, Maharashtra, India
Email: ayueasyapp@gmail.com
Mobile: 9766288995
GSTIN: 27CGTPA7501B1ZO
Website: Official AyuEasy website and mobile application

2. Information We Collect

Depending on how users interact with AyuEasy, we may collect the following categories of information.

A. Customer Information

• Name.

• Mobile number.

• Email address.

• Account registration and login information.

• Communication and customer support records.

B. Delivery and Address Information

• Delivery and billing addresses.

• PIN code and locality.

• Contact details required for delivery.

• Delivery instructions and relevant order fulfilment information.

C. Order and Transaction Information

• Products ordered and quantities.

• Relevant seller information.

• Order amounts and applicable charges.

• Order status and delivery information.

• Refund, cancellation and return records.

• Transaction references and payment status.

Payments may be processed by third-party payment service providers, as described in this policy.

D. Seller Information

For seller registration, onboarding, verification and marketplace operations, we may collect:

• Legal and business names.

• PAN and GSTIN.

• Udyam/MSME registration details, where applicable.

• Business and registered addresses.

• Bank account and payout information.

• Applicable licences and registrations.

• KYC documents and verification information.

• Product details and supporting documentation.

• Details of authorised representatives.

Seller information may be used to verify eligibility, facilitate transactions, process settlements and meet applicable legal obligations.

E. Blood Test Booking Information

When users book or enquire about blood tests through AyuEasy, we may collect information necessary to arrange the requested service, including:

• Customer or patient name.

• Mobile number and contact details.

• Sample collection address and PIN code.

• Selected tests or diagnostic packages.

• Booking date, appointment slot and booking status.

• Information required by the partner laboratory to fulfil the booking.

• Payment, cancellation and refund information relating to the booking.

Health and Diagnostic Information: Where a booking requires information relating to a person's health, test results or other sensitive diagnostic details, such information will be handled with appropriate safeguards and in accordance with applicable law. We will seek consent or other required authorisation where applicable.

Users should provide information only where they are authorised to do so.

3. How We Use Information

AyuEasy may use collected information to:

• Create, authenticate and manage customer and seller accounts.

• Process orders, payments, cancellations and refunds.

• Coordinate product dispatch and delivery.

• Facilitate blood test bookings and sample collection.

• Verify whether a customer's location is within our serviceable area.

• Share necessary booking information with partner laboratories.

• Communicate order confirmations, appointment updates and service notifications.

• Respond to customer support requests.

• Verify sellers and relevant business documentation.

• Prevent fraud, misuse and unauthorised activity.

• Maintain platform security and improve functionality.

• Analyse platform performance and user experience.

• Comply with applicable legal, tax, accounting and regulatory obligations.

• Investigate complaints, resolve disputes and enforce applicable platform terms.

Marketing communications, where provided, will be handled in accordance with applicable consent and communication requirements.

4. Consent and Legal Basis for Processing

AyuEasy will obtain consent where required by applicable law and provide appropriate information about the purposes for which personal data is collected and processed.

Where applicable, users may withdraw their consent through available mechanisms or by contacting our privacy team. Withdrawal may affect our ability to provide certain services that depend on the relevant information.

Withdrawal of consent does not affect processing already lawfully undertaken or retention required by applicable law.

5. Sharing of Information

We may share relevant information with the following categories of recipients where reasonably necessary and legally permitted:

• Marketplace sellers: To fulfil orders, manage returns and address product-related complaints.

• Partner laboratories: To arrange blood test bookings, verify serviceability, coordinate sample collection and provide requested diagnostic services.

• Logistics partners: To arrange shipment, delivery and tracking.

• Payment service providers: To process payments, settlements and refunds.

• Technology and hosting providers: To operate, maintain and secure the website, application and related systems.

• Customer support providers: To respond to enquiries and resolve complaints.

• Professional advisers: Where necessary for legal, accounting or compliance purposes.

• Government and regulatory authorities: Where disclosure is required or permitted by applicable law.

We aim to limit disclosures to information reasonably necessary for the relevant purpose.

AyuEasy does not intend to sell personal information in violation of applicable law.

6. Partner Laboratories and Blood Test Services

Blood test bookings are facilitated through partner laboratories and service providers, subject to location coverage, test availability and appointment confirmation.

To fulfil a booking, necessary information may be shared with the relevant laboratory or service provider.

The partner laboratory may independently process information to perform its services, manage sample collection, conduct testing, maintain records and comply with applicable legal or professional requirements.

Users should review any relevant terms or privacy notices provided by the laboratory.

Service Availability: Blood test booking and sample collection services are available only in areas currently covered by our service network. Providing an address or PIN code does not itself guarantee availability. Bookings remain subject to serviceability checks and confirmation by the relevant service provider.

7. Seller and Business Information

Certain seller or business information may be displayed to customers where required by applicable law or reasonably necessary for marketplace transparency and transaction fulfilment.

Such information may include the seller's business name, relevant contact details, business address or other legally required disclosures.

Personal information and verification documents will be handled in accordance with applicable law and the purposes for which they were collected.

8. Payment Information

Payments made through AyuEasy may be processed by third-party payment gateways or service providers.

Depending on the payment method, those providers may collect and process payment details under their own applicable terms and privacy policies.

AyuEasy does not intend to store complete card credentials when payment processing is handled by a third-party provider. We may receive transaction references, payment status and other limited information required to manage orders, settlements, refunds and disputes.

9. Cookies and Similar Technologies

Our website and related services may use cookies and similar technologies for:

• Login and session management.

• Security and fraud prevention.

• User preferences.

• Website functionality and performance.

• Analytics and service improvement.

• Marketing or advertising, where permitted.

Users may manage cookies through their browser settings. Disabling certain cookies may affect the functionality of some platform features.

Where required, appropriate consent mechanisms will be provided for cookies and similar technologies.

10. Data Security

AyuEasy takes reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

These measures may include access controls, authentication, security monitoring and appropriate safeguards for service providers handling information on our behalf.

However, no internet-based system or electronic transmission can be guaranteed to be completely secure.

Users should protect their account credentials and promptly report suspected unauthorised access.

11. Data Retention

AyuEasy retains personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal requirements.

Retention may be necessary for:

• Account and service management.

• Order, payment and transaction records.

• Tax and accounting obligations.

• Blood test booking and service records.

• Fraud prevention and security.

• Complaint handling and dispute resolution.

• Compliance with legal or regulatory requirements.

When information is no longer required, it will be deleted, anonymised or otherwise handled in accordance with applicable law and our retention practices, subject to any lawful retention requirements.

12. Children's Data

AyuEasy does not knowingly collect children's personal information beyond what is permitted by applicable law.

Where a service involves a child, the required parent or lawful guardian authorisation and other applicable safeguards will be followed.

Users must not submit a child's personal information unless they are authorised to do so and all applicable legal requirements have been met.

13. User Rights and Requests

Subject to applicable law, users may have rights to request access to information about their personal data, correction or updating of inaccurate information, deletion where permitted, withdrawal of consent and other available remedies.

Users may submit a request using the privacy contact details provided below.

We may need to verify the requester's identity before taking action. Certain information may need to be retained where required by law or necessary for legitimate legal purposes.

14. Personal Data Breaches

If a personal data breach occurs, AyuEasy will take appropriate steps to investigate, mitigate its effects and fulfil any notification or reporting obligations required under applicable law.

Where notification is legally required, it will be provided to the appropriate persons or authorities in accordance with applicable requirements.

15. Third-Party Services and Links

Our platform may contain links to third-party websites, payment services, logistics providers or partner laboratory services.

Those services may operate under separate privacy policies and terms. AyuEasy is not responsible for the privacy practices of independent third parties beyond its applicable legal responsibilities.

Users are encouraged to review the relevant third-party privacy notices before providing information directly to those services.

16. Policy Changes

AyuEasy may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or applicable law.

The latest version, including its effective or updated date, will be published on our official website or made available through our application.

Users are encouraged to review this policy periodically.

17. Privacy Contact and Grievances

For privacy-related questions, requests, complaints or concerns, please contact:

Brand: AyuEasy
Email: ayueasyapp@gmail.com
Mobile: 9766288995

Business Address:
Plot No. 67, Flake Layout, Near Friends Colony, Katol Road, Nagpur – 440013, Maharashtra, India.

We will review and respond to requests in accordance with applicable legal requirements.

18. Applicable Law

This Privacy Policy is intended to be read in accordance with applicable Indian laws and regulations relating to personal data protection, consumer protection, e-commerce and other relevant matters.

Nothing in this policy is intended to exclude or restrict any rights that cannot lawfully be excluded or restricted.